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A royal fusion of modern and ethnic jewellery for all occasions.

Anti Tarnish Jewelry

Buy Waterproof, tarnish resistant and Gold plated Fashion jewellery for everyday wear. From trendy to classic styles, find jewellery that suits your style.

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Note By Lavanya

Soov, crafted by Lavanya Anand, a Delhi University alum, stands as a symbol of timeless elegance in jewellery. Lavanya's creations, unfettered by the transient currents of fashion, speak volumes of one's style and confidence without a word. Soov is the essence of sophistication, designed to make every woman shine. ✨

With Lots of Love
Lavanya Anand
Founder

Shop The Look

Shop in style with our specially selected coordinated fashion sets.
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Mae Anti-tarnish earringsMae Anti-tarnish earrings
Mae Anti-tarnish earrings Sale price₹ 499 Regular price₹ 1,000
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Jesse Anti-Tarnish neckchainJesse Anti-Tarnish neckchain
Jesse Anti-Tarnish neckchain Sale price₹ 600 Regular price₹ 1,200
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Iris Anti-Tarnish EarringsIris Anti-Tarnish Earrings
Iris Anti-Tarnish Earrings Sale price₹ 499 Regular price₹ 1,000
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Skylar Anti-tarnish earrings
Skylar Anti-tarnish earrings Sale price₹ 299 Regular price₹ 600

Blog posts

Soov.in: Revolutionizing How Indian Women Shop for Artificial Jewelry Online

Gone are the days when exquisite jewellery was synonymous with hefty price tags. Today, the Indian woman embraces a dynamic lifestyle, one that demands versatility and affordability in her fashion ...

GIFT IDEAS FOR RAKSHA BANDHAN TO CELEBRATE THE LOVE OF BROTHERS & SISTERS

Raksha Bandhan, the festival that celebrates the everlasting love between brothers and sisters, is just around the corner. It's a day filled with heartwarming traditions, delicious sweets, and of c...

Raksha Bandhan 2024: The Perfect Affordable Gift Guide for Your Sister with Soov.in

Raksha Bandhan 2024: The Perfect Affordable Gift Guide for Your Sister with Soov.in

Raksha Bandhan, the cherished festival celebrating the bond between siblings, is just around the corner (August 19th, 2024!). It's a day to shower your sister with love, appreciation, and of course...

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Happy Customers

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Satisfied Customers with Our Products.

What is Soov?

Soov' welcomes every visitor with a warm virtual hug. It is a Delhi-based brand, here to simplify what fashion relishes. Once you enter the land of fashion, the only thing that will follow is 'falling in love with its every design that stands uniquely.

The name Soov means 'to wish' or 'to desire'.  All that you are looking for is right here. It is a space where you are liberated to dream a design and at the same time claim it. Give yourself and your loved ones a fashion-friendly look with these super trendies yet best-priced jewellery that includes Rings, Bracelets, Necklaces, and Earrings.

Soov has a wide variety of accessories collections to select from. Our vision sets a limitless boundary. We are continuously improving ourselves by adding on every colour and every pattern to make sure that no individual will pass by empty-handed. We believe in presenting the best possible quality. We believe in bringing fashion up to date. Nothing is outdated, yet everything can be easily turned into fashion. All that you need is the right jewellery to pair your outfit with.

Soov believes in wrapping every package with warmth and love. We aim to bring a natural smile to our customer's faces. We love to see our services become a medium in creating one's special moment. We have designed this space to ensure a hassle-free service. Our premium quality all-India shipping service is active 24 hours a day.

So, scroll down to the great gallery of collections. Fill your Wishlist with as many accessories as you like. Fill your cart with as many accessories that say 'Oh! That fits right. Let us be your new companion and help in bringing your every wish to life.