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A royal fusion of modern and ethnic jewellery for all occasions.
New Arrivals
Add a little oomph to your outfit. Check out our latest collection !!!
Luxé
Unveiling Our Luxurious Jewelry Collection
A Little Extra
Explore Unique Selections of Exclusive Handpicked Jewelry Pieces.
Note By Lavanya
Soov, crafted by Lavanya Anand, a Delhi University alum, stands as a symbol of timeless elegance in jewellery. Lavanya's creations, unfettered by the transient currents of fashion, speak volumes of one's style and confidence without a word. Soov is the essence of sophistication, designed to make every woman shine. ✨
With Lots of Love
Lavanya Anand
Founder
Daily Wear
Elevate Your Look with Stylish and Versatile Daily Wear Jewellery Pieces.
Shop The Look
Shop in style with our specially selected coordinated fashion sets.
Clan of Gen Z
Upgrade Your Jewelry Collection with Gen Z Approved Pieces.
Blog posts
Celebrating Holi with Sparkling Jewels: Essential Care Tips
As the vibrant festival of colors, Holi, approaches in India, it's a time of joy, celebration, and togetherness. However, amidst all the revelry, it's essential to ensure that our precious jewels s...
11 Stylish Small Earrings Design That Look Amazing On Women
Small but mighty, tiny earrings have become a major trend in the fashion world. These delicate pieces add a touch of sophistication and elegance, making them perfect for everyday wear or adding a s...
Best Gifts that you can give to your wife on International Women's Day 2024
This Women's Day, go beyond the ordinary and gift her something that speaks to her heart. With Soov.in, you have the freedom to explore an array of best artificial jewellery options, each reflectin...
1,800+
Exclusive Designs
Discover an extensive collection of 1,800+ exclusive
jewellery designs.
14,882+
Happy Customers
Unlock the Secret to 14,882+
Satisfied Customers with Our Products.
What is Soov?
Soov' welcomes every visitor with a warm virtual hug. It is a Delhi-based brand, here to simplify what fashion relishes. Once you enter the land of fashion, the only thing that will follow is 'falling in love with its every design that stands uniquely.
The name Soov means 'to wish' or 'to desire'. All that you are looking for is right here. It is a space where you are liberated to dream a design and at the same time claim it. Give yourself and your loved ones a fashion-friendly look with these super trendies yet best-priced jewellery that includes Rings, Bracelets, Necklaces, and Earrings.
Soov has a wide variety of accessories collections to select from. Our vision sets a limitless boundary. We are continuously improving ourselves by adding on every colour and every pattern to make sure that no individual will pass by empty-handed. We believe in presenting the best possible quality. We believe in bringing fashion up to date. Nothing is outdated, yet everything can be easily turned into fashion. All that you need is the right jewellery to pair your outfit with.
Soov believes in wrapping every package with warmth and love. We aim to bring a natural smile to our customer's faces. We love to see our services become a medium in creating one's special moment. We have designed this space to ensure a hassle-free service. Our premium quality all-India shipping service is active 24 hours a day.
So, scroll down to the great gallery of collections. Fill your Wishlist with as many accessories as you like. Fill your cart with as many accessories that say 'Oh! That fits right. Let us be your new companion and help in bringing your every wish to life.
